By Tom Ballard, Chief Alliance Officer, PYA

WATE-TV is the broadcast media partner for “Innov865 Week.” As part of that relationship, the station has produced a series of “Elevator Sessions” featuring the six start-ups pitching on tomorrow (September 22) at “Startup Day.”

Today, we feature pitches from two of the six start-ups vying for the $5,000 prize.

First up is Alicia Caputo of Avrio Analytics. The start-up, previously profiled on, leverages proprietary technology to offer data analytics services at a fraction of the cost, as well as providing predictive capabilities not available from visualizations alone. Its services put the power of a data scientist at the fingertips of anyone.

Next is by Dimitriy Petrov of RushBrush LLC. The company creates innovative personal hygiene products. Its latest innovation is the RushBrush, a hybridized toothbrush that makes oral health on the go both more effective and convenient. Unlike ordinary toothbrushes, the RushBrush’s nylon bristles are coated with dehydrated toothpaste and the brush can be used right out of the package, no water required. The brush is produced using biodegradable materials, making it an environmentally-friendly option for consumers.

For more information and to register for “Startup Day” at the Bijou Theater, click here.

(Note: This article appeared previously on, a web-based service that was launched to spotlight and celebrate “all things” related to technology, innovation and entrepreneurship in East Tennessee.)