Jordan Harper is a Board-Certified Nurse Practitioner and the founder of Barefaced, a medical-grade skincare brand launched in 2020. With over a decade of clinical experience, she recognized a gap in the market for expert-led skincare that’s both effective and uncomplicated—and created Barefaced to embody her “Less but Better” philosophy.

In an industry often dominated by hype and trends, Jordan has built a brand that’s steadfast, science-backed, and trusted by thousands of women every day. Her real, relatable approach to skincare—and life—has earned her features in Forbes, Good Morning America, the TODAY Show, and more.

As a mom of four, a clinician, and an entrepreneur, Jordan is a living example of what happens when expertise, passion, and determination come together. She continues to lead with clarity, purpose, and a commitment to redefining skincare for the better.